Ultimate Guide For Effective SEO Keyword Research

Ultimate Guide For Effective SEO Keyword Research

Ultimate Guide For Effective SEO Keyword Research

an image of a laptop with the word search and a phone with the word keyword on display, along with a microscope and analytical tools

Are you generating the web traffic you desire? Are you following the steps needed to excel your keyword research for SEO? Numerous entrepreneurs today assume that search engine optimization is a challenge, a mystery that only those with expertise can unravel. Search engine optimization is an integral aspect of every marketing campaign and is as not complicated and technical as it seems to be. Customers generally depend on search results to help them discover everything from restaurant reviews to business to business app providers. Which means that whatever your company does, your target customer is likely to be looking for the reviews of your products and services on search engines like Google and Yahoo.

The ocean deep world of SEO:

A picture stating SEO = Visibility along with a fact about seo (93% of your customers won't go further than the first page of Google)

Search engine optimization is as deep as the ocean. It is the act of enhancing the quality of your website to expand the customer traffic on your website using nonpaid internet search results. These results are also known as “organic results.”

If understanding your audience’s interests is one side of the SEO story, presenting and delivering it with authentic keywords in such a manner that search engine crawlers can identify and appreciate is the other side. Website optimization is likewise one of the few internet advertisement channels that, when set up accurately, can keep on delivering profits after some time. If your content is written accurately and is equipped with the right keywords, it gets all the rights to rank on web searches. With each passing day, these search engines are getting faster and smarter, but they still need our assistance.

How to research keywords for SEO?

There are several options on the internet to do this. Either manually or using tools and apps, but whatever you pick following are a few steps you need to follow when doing your keyword research.

1) Brainstorm keywords:

Seed keywords are the cornerstone of the analysis method on keywords. They describe your market and allow you to recognize your rivals and the competitor site. If you have got a product or service that you want to advertise online, it is easy to come up with such keywords. Only think about what users are going to type in Google to see what you sell. When you type your seed keywords into a keyword analysis app, you can discover other keywords, popular concerns, and topics for your content that you would otherwise have overlooked.

Tip: Prepare an excel sheet for your keywords along with its competition and search volume. You can get one prepared by the maestro of SEO, Neil Patel from here.

2) Focus on finding authentic keywords:

Suppose you have a clothing line for gents and providing T-shirts. Some suggested keywords may be:

  • Graphic tees
  • V- neck t-Shirts.
  • Nike T-shirts

But you may face a hard time in determining the right keyword. In that case, by simply using Google Keyword Planner, you can come up with seed words along with their competition and search volume in the market. The underlined keyword in blue is the one you provided. The ones highlighted in red are the seed words suggested by Google keyword planner and the ones emphasized in green are the competition and average monthly searches made by your potential clients.

a picture showing the search volume and competition of certain keywords on Google Keyword Planner

3) Search keywords your competitors rank for:

The ideal approach to come up with some great keywords is to gander at keywords your competitor is using. If you are trying to think of more keywords that people may be looking for on a particular subject, take a look at the relevant search phrases that emerge when you type in a keyword to Google.

Tip: Use Ubersuggest to search the keywords your competitors are using.

Ubersuggest provides you with a summary of what it takes on average, in terms of backlinks and domain rankings, to reach Google’s first page for a keyword. This is summary is placed over a chart that indicates the number of keyword requests, both for the web and mobile, over the last 12 months. Using Ubersuggest, you can get search results of the keywords your competitor is using along with suggested seed keywords. The ones underlined in pink are the competitor sites using your desired keywords and ones highlighted in red are seed keywords suggested by your tool.

SD: It is the keyword difficulty.

Volume: it is the number of searches per month.

CPC: it is the average cost per click charged by Google.

a picture showing the keyword search volume and difficulty on ubersuggest

4) Also search keywords your competitors don’t use:

Competing websites can be a perfect source of suggestions for keywords. But there are also plenty of keywords that your rivals are not using, and that can help you. These keywords can be discovered using keyword analysis software. Keyword analysis methods are all operating the same way.

While these methods can be useful, they rarely include more than a few hundred recommendations. The search suggestions still appear to be doubtful search volumes. This makes it impossible to assess the relative prominence of keywords. And to solve this your issue. You can opt for professional tools. Some tools you can use are:

  1. Soovle: it is a system that helps you type a keyword and autocompletes it with a variety of other keywords. SEO experts suggest that the tool is not worth running to check competition but gives you useful insights to be sure that you did not miss anything.
  2. SEM RUSH and SpyFu: These tools help you study what your rivals are competing on. They also provide you with some names of your competitors so you can study them.
  3. Moz: The higher the volume of the keyword, the greater the competition. Moz provides you with difficulty scores of the keywords. It will help you find terms that will make it easy for you to compete. Don’t waste a lot of time stressing about the statistics, though.

Tip: When searching for keywords your competitors are not using, focus on analyzing search volumes and seasonal keywords and trends.

Analyze search volumes:

a picture of statistics on kwfinder

Usually, top brands and companies occupy the results for high volume, but if you are only starting on the web and going after the same keywords, the uphill fight for ranking will take years of work.

If the search volume is high, you will also need a high commitment to rank your website organically. However, if you go with keywords with low rank, you risk not getting any searchers to your site. In some instances, it could be more beneficial to target reduced competition search keywords.

Tip: Instead of short keywords, try using long-tail keywords.

Identify seasonal keywords and trends:

Identifying seasonal patterns can be helpful in determining a successful keyword plan. For e.g., if you know that the “Christmas printed T-shirts” are going to spike in your region October through December, you can schedule content months in advance and give it a major push during those months. These trends can be seen through Google trends.


When looking for keywords, there is no right or wrong way, but there are strategies that can help your website to generate more views. Always remember that you are not searching for those keywords that are easy to rank, but you are looking for those keywords which can later on bring you a great return of investment. Only focusing on low-difficulty keywords is a mistake committed by many. It would help if you still use short, medium, and long-term rating targets. If you concentrate on short-term targets, you can never place among the most valuable keywords. The rankings of these keywords change after a few months, so it is also necessary for you to keep track of these changes and choose keywords accordingly from time to time.